“Can Lowe's embed enough financial products — BNPL, co-brand credit, protection plans, and Pro financing — to become the financial layer for the home improvement lifecycle?”
Lowe's is the second-largest US home improvement retailer, originally focused on hardware and building materials. Over time it has layered in embedded financial products — co-branded credit cards (Synchrony), BNPL (Affirm, Lowe's Pay), protection plans, and business credit — to deepen spend with Pro and consumer customers. The 2025 acquisition of ASP Flag represents a major strategic pivot into services and adjacent verticals, funded by significant corporate debt facilities. The embedded finance stack is increasingly central to driving average order value and loyalty.
Lowe’s's lending and capital products are provided by Affirm.
Lowe’s is founded in 1946 and headquartered in Mooresville, North Carolina, USA.
Get a read on where your own stack stands against Lowe’s and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.