“Can a bank-owned coalition loyalty program become the default consumer engagement layer for Brazilian financial services and retail?”
Livelo was founded in 2014 as a joint venture between Banco do Brasil and Bradesco, spun out to run Brazil's largest coalition rewards program. It has scaled to 54M+ members and hundreds of accumulation and redemption partners, with financial institutions (credit card issuers) as the primary points-accumulation channel. Recent moves include a 2024 innovation hub and a 2025 generative-AI concierge (Expert Livelo), positioning it as a loyalty-tech platform rather than pure points redeemer.
Livelo Brasil moves money over Pix.
Livelo Brasil's embedded insurance is provided by HERO Seguros.
The Embedded Finance Index 2026 maps 2 layers in Livelo Brasil's stack: Money movement (Pix); Insurance (HERO Seguros).
Livelo Brasil is founded in 2014 and headquartered in Barueri, São Paulo, Brazil.
Get a read on where your own stack stands against Livelo Brasil and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.