Livelo Brasil
“Can a bank-owned coalition loyalty program become the default consumer engagement layer for Brazilian financial services and retail?”
Founded2014
HQBarueri, São Paulo, Brazil
IndustryLoyalty / Rewards Program
The story
Livelo was founded in 2014 as a joint venture between Banco do Brasil and Bradesco, spun out to run Brazil's largest coalition rewards program. It has scaled to 54M+ members and hundreds of accumulation and redemption partners, with financial institutions (credit card issuers) as the primary points-accumulation channel. Recent moves include a 2024 innovation hub and a 2025 generative-AI concierge (Expert Livelo), positioning it as a loyalty-tech platform rather than pure points redeemer.
Product timeline
2014
Founded as joint venture between Banco do Brasil and Bradesco· founding
2023
Reached record net profit of R$1.063 billion and R$5.4 billion revenue· milestone
2024
Partnership with HERO Seguros to offer travel insurance with points accrual· insurance
2024
Launched Hub de Inovação to foster disruptive tech in loyalty segment· innovation
2025
Launched Expert Livelo, generative AI travel-planning assistant· ai
The stack
2 layers disclosed in Livelo Brasil’s embedded-finance stack
Money movement
Insurance
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.