“Can a Macquarie Bank-spun merchant services provider become the full-stack payment and rewards platform for Australian SMBs and transport operators?”
Founded in 2006 by Macquarie Bank as a corporate taxi payments specialist, Live Payments was privatised in 2008 and restructured as Live group, broadening into general merchant services and EFTPOS. The company expanded its product suite to include the LiveCard Prepaid Visa Card, EFTPOS terminals, online payments, and a rewards programme tied to Qantas Points. The 2022 Visa Tap to Phone partnership signalled a push toward mobile acceptance alongside its traditional terminal business.
Live Payments's cards run on Visa and Mastercard.
Live Payments's lending and capital products are provided by Pipe.
The Embedded Finance Index 2026 maps 2 layers in Live Payments's stack: Card network (Visa and Mastercard); Lending (Pipe and Cash advance).
Live Payments is founded in 2006 and headquartered in Sydney, New South Wales, Australia.
Live Payments's acquisitions include Live TaxiEpay (2008).
Get a read on where your own stack stands against Live Payments and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.