“Can a digital wealth manager give German affluent clients true family-office-grade access to public and private markets?”
LIQID began as a digital wealth manager offering multi-asset CORE portfolios for affluent German clients, then expanded into private-markets access (Private Equity, Venture, Private Debt, Infrastructure) under the NXT and PRO brands — democratising strategies previously reserved for family offices. The addition of SAVE (money-market/bond portfolios) rounds out the product ladder from short-term liquidity to long-duration illiquids. Its strategic angle is being the German 'family-office-for-the-affluent', not an embedded finance platform.