Link Money
“Can a US-focused open banking payments infrastructure company eliminate card interchange for merchants by guaranteeing ACH-based pay-by-bank transactions at scale?”
Founded in 2021 by two Wharton classmates who observed rapid open banking adoption in Europe and bet on the same shift happening in the US. Initially launched as LinkPay (ACH-based pay-by-bank), the company evolved into a broader open banking infrastructure platform branded Link Money, adding Payouts, AccountVerify, Dynamic Links, and Indicators products. The core thesis remains consistent: eliminate card interchange and reduce fraud for US merchants by routing consumer-to-business payments directly over bank rails, differentiated by a payment guarantee and ML-based decisioning layer.