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Lieferando

“Can Europe's largest food-delivery marketplace turn its consumer scale into an embedded financial layer for corporate meal benefits and restaurant partners?”

Founded2009
HQBerlin, Germany (parent: Amsterdam, Netherlands)
Latest roundAcquired by Prosus (October 2025)
IndustryMarketplace / Food delivery
The story

Lieferando is the German brand of Just Eat Takeaway.com (JET), the result of a decade of European food-delivery consolidation. After Takeaway.com bought Lieferando in 2014 and absorbed Delivery Hero's German brands in 2018, the group merged with Just Eat in 2020 to become Europe's dominant marketplace operator. Embedded finance has been a back-burner pillar relative to peers: the standout move is a 2022 white-label meal-card issuing program built on Adyen for the corporate-canteen replacement product (JET for Business). Unlike sister-platform Delivery Hero, JET has not publicly launched embedded merchant lending on Lieferando.

Last 12 months
2025-10
2025-11
Product timeline
2009
Lieferando founded in Berlin as yd.yourdelivery· pivot
2014
Acquired by Takeaway.com· acquisition
2018
Takeaway.com acquired Delivery Hero's German brands (Lieferheld, Pizza.de, foodora) for €930M, consolidating under Lieferando· acquisition
2020
Takeaway.com merges with Just Eat to form Just Eat Takeaway.com· acquisition
2022
Launches corporate meal-card issuing program (JET for Business) with Adyen· card
2025
Just Eat Takeaway.com acquired by Prosus; delisted from Euronext Amsterdam· acquisition
The stack
3 layers disclosed in Lieferando’s embedded-finance stack
Payments / PSP
Adyen
Banking / BaaS
in the full report
Card issuing
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.