Levi's
“Can Levi's accelerate DTC revenue growth through global omnichannel expansion while maintaining brand equity in a shifting wholesale-to-direct market?”
Founded1853
HQSan Francisco, California, USA
IndustryE-commerce / Retail
The story
Levi Strauss & Co. is a 170-year-old global apparel brand that has in recent years accelerated a direct-to-consumer (DTC) pivot, investing in digital commerce infrastructure and global omnichannel capabilities. The embedded finance story centers on payments modernization via Adyen and supply chain finance via HSBC, rather than building or embedding financial products for end customers. The company operates as a traditional retailer with external financing (senior notes, revolving credit) rather than as an embedded finance platform.
Product timeline
1853
Levi Strauss & Co. founded in San Francisco, originating the Levi's denim jeans brand.· pivot
2019
Levi Strauss & Co. completed its IPO on the New York Stock Exchange under ticker LEVI.· ipo
2022
Expanded direct-to-consumer digital commerce globally; implemented Adyen as payment platform.· banking
2022
Partnered with HSBC to provide supply chain sustainability financing for suppliers.· lending
2024
Amended senior secured revolving credit facility (Amendment No. 8) to the 2022 Credit Agreement in November 2024.· lending
The stack
Payments / PSP
Lending
Senior Revolving Credit Facility (asset-based, internal corporate debt)3.375% Senior Notes due 2027 (corporate bond)3.50% Senior Notes due 2031 (corporate bond)HSBC Supplier Sustainability Finance Program
Accounting gap: none