Lendistry
“Can a CDFI-certified, minority-led lender become the embedded lending infrastructure layer for large retail and technology platforms serving underserved small businesses?”
Founded2015
HQLos Angeles, California, USA
Total raised$459.8M
IndustryFintech / Lending
The story
Founded in 2015 as a minority-led CDFI lender serving underserved small businesses in Los Angeles, Lendistry expanded nationally during COVID-19 by administering PPP loans and state grant programs at scale. The company then deepened its embedded finance strategy by partnering with large platforms — Amazon (2022), Visa (2024), and Walmart (2025) — to distribute working capital loans directly where merchants operate. This evolution from a standalone CDFI lender to a platform-embedded lending infrastructure provider for major retailers represents its core strategic pivot.
Last 12 months
Product timeline
2015
Founded as B.S.D. Capital, Inc. dba Lendistry, a minority-led small business lender in Los Angeles targeting underserved communities.· lending
2020
Administered SBA Paycheck Protection Program (PPP) loans at scale during COVID-19, establishing Lendistry as a major CDFI lender.· lending
2021
Launched state grant program administration for California (Restaurant Revitalization Fund, SBIR grants, etc.), diversifying beyond direct lending.· lending
2022
Partnered with Amazon on the Amazon Community Lending Program to provide affordable financing to Amazon marketplace sellers.· lending
2023
Launched Lendistry Home Loans (LHL), extending into residential mortgage lending.· lending
2024
Partnered with Visa on 'Visa & Main,' a $100M working capital facility targeting small businesses distributed through Lendistry.· lending
2025
Announced partnership with Walmart to embed financing directly into the Walmart Marketplace for sellers.· lending
Regulated entities
CDFI Certification
US
B.S.D. Capital, Inc. dba Lendistry
CDE Certification
US
B.S.D. Capital, Inc. dba Lendistry
SBA Preferred Lender / Small Business Lending Company
US
Lendistry SBLC, LLC
The stack
Lending
LendioBusiness Term Loan ($10,000–$350,000)SBA 7(a) Business Term Loan ($10,000–$350,000)SBA 7(a) Loan (via Walmart Marketplace, up to $5M)Business Term Loan (via Walmart Marketplace, $25,000–$5M)Working Capital Loan (Visa & Main, $25,000–$350,000)Amazon Community Lending Program LoanLine of CreditLendistry Home Loans (residential mortgage)
Accounting gap: none