“Can a CDFI-certified, minority-led lender become the embedded lending infrastructure layer for large retail and technology platforms serving underserved small businesses?”
Founded in 2015 as a minority-led CDFI lender serving underserved small businesses in Los Angeles, Lendistry expanded nationally during COVID-19 by administering PPP loans and state grant programs at scale. The company then deepened its embedded finance strategy by partnering with large platforms — Amazon (2022), Visa (2024), and Walmart (2025) — to distribute working capital loans directly where merchants operate. This evolution from a standalone CDFI lender to a platform-embedded lending infrastructure provider for major retailers represents its core strategic pivot.
Lendistry's lending and capital products are provided by Lendio.
Lendistry is founded in 2015 and headquartered in Los Angeles, California, USA.
Lendistry has raised $459.8M in total.
Get a read on where your own stack stands against Lendistry and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.