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Lendio

“Can a small business loan marketplace become the embedded lending infrastructure layer powering banks, SaaS platforms, and financial institutions to offer SMB capital?”

Founded2011
HQLehi, Utah, USA
Total raised$81M
Latest roundSeries A, 2011
IndustryFintech / Lending
The story

Founded in 2011 as a marketplace connecting small businesses to lenders, Lendio built one of the largest SMB loan marketplaces in the US with 75+ lender partners. Over time, it expanded from a direct-to-SMB referral marketplace into an infrastructure and SaaS provider — first launching Lendio Intelligent Lending (a decision engine for banks and credit unions) and then an Embedded Financing product that lets third-party platforms embed Lendio's marketplace with a single line of code. The strategic pivot is from consumer-facing marketplace to B2B2B embedded lending infrastructure.

Last 12 months
2024-01
2025-12
Product timeline
2011
Lendio founded and raised Series A as a small business loan marketplace connecting SMBs with lenders.· lending
2022
Launched Lendio Intelligent Lending decision engine product aimed at banks and credit unions for SMB loan automation.· lending
2023
Dun & Bradstreet became a referral partner, connecting D&B customers to the Lendio marketplace of 75+ vetted lenders.· lending
2024
Launched Embedded Financing SaaS product; Dun & Bradstreet became first implementation, enabling fully embedded loan applications within MyD&B portal.· lending
The stack
Lending
SMB marketplace loansRevenue-based financingMerchant cash advanceBusiness line of creditWorking capital advanceBusiness term loanLendio Embedded Marketplace (white-label embedded lending)Lendio Intelligent Lending (decision engine / credit policy automation)
Accounting gap: none