← Embedded Finance Index 2026

Lending Platform Kriya

“Can embedded B2B trade credit become a default checkout option for UK SME commerce, now backed by a chartered bank's deposits?”

Founded2011
HQ15 Worship Street, London EC2A 2DT, United Kingdom
FoundersAnil Stocker, Ilya Kondrashov, Charles Delingpole
Latest roundAcquired by Allica Bank (October 2025)
IndustryFintech / Lending
The story

Founded 2011 as MarketInvoice, an online invoice-discounting marketplace for UK SMEs. Rebranded to MarketFinance (2019) as it broadened from invoice finance into business loans, then to Kriya (2022) on the launch of its B2B BNPL/PayLater product — explicitly repositioning as an embedded credit infrastructure player serving marketplaces and merchants. A 2024 integration with Stripe made Kriya a checkout-native trade-credit option. In October 2025 Allica Bank acquired Kriya outright, giving the lending engine a UK digital business bank's deposit base and signaling consolidation of embedded SME credit into chartered-bank balance sheets.

Last 12 months
2024-09
2025-10
Product timeline
2011
Founded as MarketInvoice, pioneering online invoice finance for UK SMEs· lending
2019
Rebranded from MarketInvoice to MarketFinance, expanding into business loans· pivot
2022
Rebranded to Kriya and launched embedded B2B PayLater (BNPL) product· lending
2024
Launched Kriya PayLater directly on Stripe checkout for B2B merchants· lending
2025
Acquired 100% by Allica Bank to scale embedded credit on bank deposit base· acquisition
Regulated entities
1
regulatory licence held by Lending Platform Kriya
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-10-28
Allica Bank buys Kriya + Wayflyer's platform play
Allica Bank acquires embedded lending platform Kriya. Wayflyer launches Hosted Capital for platform financing. MrBeast files trademark for MrBeast Financial.
kriya
Source · Embedded Finance Review ↗
The stack
4 layers disclosed in Lending Platform Kriya’s embedded-finance stack
Payments / PSP
Kriya PayLater (self-operated B2B BNPL)
Banking / BaaS
in the full report
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
7 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.