“Can Lavazza build a unified global payments and embedded finance infrastructure that supports both its B2B supply-chain financing (via Cofincaf) and its D2C digital commerce ambitions across seven international markets?”
Lavazza is a family-owned Italian coffee company founded in 1895 that has operated primarily as a consumer goods manufacturer and distributor. The company has progressively built embedded finance capabilities alongside its core business: establishing Cofincaf as an in-house captive finance entity to fund Food Service and vending channel partners, and now standardizing global payments infrastructure under Adyen as part of a strategic consolidation effort across seven markets. The Adyen partnership (2026) marks a deliberate shift from fragmented, market-by-market payment stacks to a unified global fintech platform spanning B2B and D2C channels.