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Lastminute.com

“Can a European OTA monetize the payment and credit flow around €2,000 holiday bookings as aggressively as it monetizes the booking itself?”

Founded1998
HQChiasso, Switzerland
FoundersMartha Lane Fox, Brent Hoberman, Fabio Cannavale, Marco Corradino
Latest roundPublicly listed (SIX: LMN)
IndustryMarketplace / Travel
The story

Founded 1998 as a UK late-deals dot-com pioneer, sold to Sabre, then acquired in 2015 by the Italian/Swiss Bravofly Rumbo Group, which rebranded as Lastminute.com Group and shifted strategy toward Dynamic Holiday Packaging. The company has more recently positioned itself as a travel-tech platform and is actively building an embedded-finance layer — combining BNPL for high-ticket holiday bookings, a fintech white-label business (Zilch Travel), and Adyen-issued virtual cards to optimize supplier payouts across airlines and hotels.

Last 12 months
2025-01
2026-02
Product timeline
1998
Founded in London by Martha Lane Fox and Brent Hoberman as a late-deals travel site.· pivot
2006
Bravofly Rumbo Group founded by Fabio Cannavale and Marco Corradino in Chiasso.· pivot
2015
Bravofly Rumbo Group acquires lastminute.com from Sabre and rebrands as Lastminute.com Group.· acquisition
2016
Acquires travel social network WAYN.· acquisition
2023
Appoints Checkout.com as global payments provider.· banking
2025
Launches Zilch Travel — first fully integrated fintech white label powered by lastminute.com.· lending
2026
Expands Adyen partnership with Adyen Issuing for Visa-branded virtual cards for supplier payouts.· card
Regulated entities
1
regulatory licence held by Lastminute.com
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Lastminute.com’s embedded-finance stack
Payments / PSP
AdyenCheckout.comNuvei
Money movement
in the full report
Card issuing
in the full report
Lending
in the full report
FX & payouts
in the full report
Accounting gap: none
6 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Lastminute.com — frequently asked

Who is Lastminute.com's payment processor?

Lastminute.com processes payments through Adyen, Checkout.com and Nuvei. Disclosed money-movement rails: Faster Payments.

Who issues Lastminute.com's cards?

Lastminute.com's cards are issued through Adyen Issuing.

Who handles Lastminute.com's FX and cross-border payouts?

Lastminute.com uses Adyen Issuing (multi-currency virtual cards) for FX and cross-border payouts.

What is Lastminute.com's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Lastminute.com's stack: Payments / PSP (Adyen, Checkout.com and Nuvei); Money movement (Faster Payments); Card issuing (Adyen Issuing); Lending (Zilch Travel (white-label BNPL/payments), Zip BNPL at checkout (pay in 4) and BNPL for holiday packages (avg booking ~€2,000)); FX & payouts (Adyen Issuing (multi-currency virtual cards)).

Who founded Lastminute.com?

Lastminute.com was founded by Martha Lane Fox, Brent Hoberman, Fabio Cannavale and Marco Corradino and is founded in 1998, headquartered in Chiasso, Switzerland.

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