Landa
“Can fractional real estate ownership be made as liquid and accessible as stock investing for everyday Americans?”
Founded2019
HQNew York, NY
FoundersYishai Cohen, Amit Assaraf
Total raised$33M
Latest roundSeries A, Q1 2022
IndustryFintech / Investment
The story
Founded in 2019 as a proptech startup aiming to democratize residential real estate investment through fractional share ownership accessible to any US adult 18+. Launched publicly in 2022 with $33M in funding and a $5 minimum investment pitch. Evolved to add investment property mortgage financing and SEC-registered note offerings via Landa Financing LLC. By mid-2025, the platform went dark, users were locked out of funds, and dividends went unpaid — indicating a company in severe operational or financial distress.
Product timeline
2019
Landa founded by Yishai Cohen and Amit Assaraf with the mission of democratizing real estate ownership through fractional shares.· pivot
2022
Emerged from stealth with $33M total funding; launched app allowing users to invest in residential real estate for as little as $5.· banking
2023
Filed SEC offering circular for Landa Financing LLC, offering up to $75M in common shares; Amit Assaraf departed as CTO in December 2023.· lending
2025
Launched Membership Interest Secured Loans via Landa Financing LLC starting January 25, 2025.· lending
2025
App went inoperable and investment portal went dark; users reported inability to access funds and unpaid dividends, signaling operational distress.· pivot
The stack
3 layers disclosed in Landa’s embedded-finance stack
Banking / BaaS
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.