“Can an in-house NBFC plus a network of bank partnerships profitably serve India's 400 million new-to-credit consumers at unicorn scale?”
Founded 2016 in Bangalore as a digital micro-lending platform for new-to-credit young professionals and students. Built its own RBI-registered NBFC (Krazybee Services) to lend off-balance-sheet, then expanded through partnerships with 10+ banks and NBFCs for co-lending. Added card (RBL/RuPay prepaid credit line) in 2021 and offline cardless EMI via Mswipe, evolving from a single-product personal-loan app into a broader consumer credit platform. Now preparing for IPO at $1.5B unicorn status.