“Can Klook become the dominant full-stack travel experiences platform in Asia Pacific by embedding financial services (insurance, payments, FX) directly into the booking journey while scaling profitably post-COVID?”
Founded in 2014 in Hong Kong, Klook began as a booking platform focused on in-destination experiences and activities for Asia's FIT travel market. The company expanded aggressively globally through 2018–2019 with large SoftBank-backed funding rounds, adding US, Europe, and Middle East markets. After navigating COVID-related travel shutdowns, Klook emerged in 2023 with first-time overall profitability and 3x pre-pandemic volumes, having deepened its embedded finance stack — layering on travel insurance (MSIG, FWD), multi-currency FX treasury infrastructure, and an Adyen-powered payments stack — as well as AI-driven operational efficiency via Google Cloud.
Klook processes payments through Adyen.
Klook was founded by Eric Gnock Fah, Ethan Lin and Bernie Xiong and is founded in 2014, headquartered in Hong Kong.
Klook has raised $521.5M+ (pre-2023) + $210M (2023) + $100M (2025) in total (latest round: Growth round, February 2025).
Get a read on where your own stack stands against Klook and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.