“Can an app-plus-accountant hybrid replace the traditional Romanian accounting firm for SMBs?”
Keez is a Romanian online accounting platform founded in 2018 by Daniel Mateescu, combining a CECCAR-certified accountant with a cloud bookkeeping app for SRLs and PFAs. It bundles bookkeeping, payroll, e-invoicing (native integration with Romania's RO e-Factura / SPV), inventory and SAF-T reporting, serving 8,500+ clients. Its strategic position is replacing the traditional Romanian accounting-firm model with an app-plus-expert hybrid.
Keez was founded by Daniel Mateescu and is founded in 2018, headquartered in Bucharest, Romania.
Get a read on where your own stack stands against Keez and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.