Kadonation
“Can a Belgian corporate gifting SaaS capture enterprise HR and procurement budgets by embedding automated, compliant gift workflows into existing HRIS and ERP systems?”
Founded2016
HQGhent, Belgium
Total raised$1.1M
IndustryVertical SaaS / Corporate Gifting
The story
Founded in 2016 as a consumer-facing digital gift collection platform, Kadonation pivoted toward B2B by building Kadonation Select — an e-procurement-friendly corporate gifting platform for HR and procurement teams. The embedded finance angle is primarily payments (via Mangopay as a regulated wallet/escrow layer) and HR connectivity (via Apideck HRIS). The company remains a Belgian SME with modest funding, competing on integrations and compliance rather than proprietary financial infrastructure.
Last 12 months
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Product timeline
2016
Kadonation NV founded in Ghent, Belgium (BE-0666.820.362), offering a digital gifting platform for personal and professional occasions.· pivot
2022
Launched Kadonation Select (kadonationselect.com), a B2B SaaS product targeting HR and procurement teams for corporate gifting at scale.· banking
2023
Integrated Apideck HRIS Unified API to enable automated employee onboarding-triggered gifting across multiple HRIS platforms.· pivot
The stack
Accounting gap: significant