K9 Lifeline
“Can a local dog training and boarding business extend its brand into a scalable product line?”
HQUtah, US
FoundersHeather Beck
IndustryVertical SaaS / Pets & Dog Training
The story
K9 Lifeline was founded by Heather Beck as a dog training and boarding facility focused on reducing shelter populations by helping owners form better relationships with their dogs. During the pandemic, the business faced severe revenue disruption and turned to Lendio for small business financing, which enabled them to expand into a branded dog product line under the Heather's Heroes brand. The company operates both a physical training/boarding facility and an e-commerce product presence.
Last 12 months
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The stack
1 layer disclosed in K9 Lifeline’s embedded-finance stack
Lending
lendioSmall business financing
Accounting gap: none