“Can a Brazilian credit-first fintech become the go-to financial platform for the underbanked C/D classes across LatAm?”
Founded 2014 as a digital credit and consumption app targeting Brazil's underserved C/D classes — formal workers, self-employed, and small entrepreneurs. Evolved from a monthly bill-payment credit line into a multi-product lender (personal loans, Consignado CLT payroll loans, BNPL roadmap) with 15M registered users. Now pursuing LatAm expansion and an IPO window in 2027-2028, funded by a planned R$700M round to scale its credit book.
Jeitto discloses Celcoin as its banking provider, according to the Embedded Finance Index 2026.
Jeitto does not disclose a bank charter of its own; its banking services are provided through Celcoin.
Jeitto processes payments through Pix (self-operated via Celcoin partnership) and Boleto (self-operated). Disclosed money-movement rails: Pix.
Jeitto's lending and capital products are provided by Jeitto (in-house).
The Embedded Finance Index 2026 maps 4 layers in Jeitto's stack: Payments / PSP (Pix (self-operated via Celcoin partnership) and Boleto (self-operated)); Money movement (Pix); Banking / BaaS (Celcoin); Lending (Jeitto (in-house), E-grana (digital credit), Jeitto Parcela (personal loan), Crédito Consignado CLT (payroll-deductible) and 2 others).
Jeitto was founded by Fernando Silva and is founded in 2014, headquartered in São Paulo, Brazil.
Jeitto has raised $15M (equity) + $6.8M corporate bond in total (latest round: Series B (postponed); planning ~R$700M raise in Q4 2026).
Get a read on where your own stack stands against Jeitto and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.