Jeitto
“Can a Brazilian credit-first fintech become the go-to financial platform for the underbanked C/D classes across LatAm?”
Founded2014
HQSão Paulo, Brazil
FoundersFernando Silva
Total raised$15M (equity) + $6.8M corporate bond
Latest roundSeries B (postponed); planning ~R$700M raise in Q4 2026
IndustryFintech / Lending
The story
Founded 2014 as a digital credit and consumption app targeting Brazil's underserved C/D classes — formal workers, self-employed, and small entrepreneurs. Evolved from a monthly bill-payment credit line into a multi-product lender (personal loans, Consignado CLT payroll loans, BNPL roadmap) with 15M registered users. Now pursuing LatAm expansion and an IPO window in 2027-2028, funded by a planned R$700M round to scale its credit book.
Product timeline
2014
Founded in São Paulo as a digital credit app for underbanked Brazilians· pivot
2023
Raised $6.8M corporate bond via Credit Saison to fund payroll-deductible loans· lending
2024
Launched Pix payments funded by Jeitto digital credit limit· banking
2025
Launched Consignado CLT (payroll-deductible loans for formal workers)· lending
2026
Announced LatAm expansion plans and IPO target for 2027-2028· pivot
Regulated entities
1
regulatory licence held by Jeitto
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Jeitto’s embedded-finance stack
Money movement
in the full report
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: none
8 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.