JamDoughnut
“Can a UK instant-cashback app become the default rewards and employee-benefits layer for everyday consumer spending?”
Founded2021
HQUnited Kingdom
IndustryFintech / Consumer rewards & cashback
The story
JamDoughnut launched in 2021 as a UK consumer app delivering instant cashback on everyday spending across supermarkets, restaurants and retail — differentiating from traditional voucher-code sites by crediting cashback within seconds. The platform expanded into B2B employee-benefits distribution, allowing employers to offer branded cashback access as a staff perk. It added a gamification layer ('Jamtastic' daily live draws) to drive daily active usage and retention, positioning the app as a loyalty and rewards OS rather than a simple discount aggregator.
Last 12 months
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Product timeline
2021
JamDoughnut founded in the UK as an instant cashback and rewards app for consumers.· pivot
2022
Launched employee benefits proposition, offering HR rewards, recognition prizes and customised cashback rates for corporate clients.· banking
2023
Launched Jamtastic daily live giveaway feature, giving users a chance to win cash prizes and vouchers up to £100 at 1pm each weekday.· pivot
2024
Reached 250,000 registered users and 3,000 listed businesses, processing over 10,000 transactions per day.· pivot
The stack
Accounting gap: none