“Can a purpose-built banking app help couples manage shared and split finances without the friction of traditional joint accounts or peer-to-peer payment apps?”
Founded in 2021 as a couples-focused neobank offering a novel 'Split Account' to help partners share expenses without a traditional joint account. Raised $3.5M from Anthemis and YC-affiliated investors in 2022 but struggled to achieve scale in a competitive consumer banking market. Products were ultimately sunset and the Ivella team was absorbed by EarnIn, marking the end of Ivella as an independent company.