← State of Embedded Finance 2026

IRL

Can a social calendar app become the default platform for discovering and coordinating real-world events at consumer scale?

Founded2017
HQSan Francisco, CA, USA
FoundersAbraham Shafi
Total raised$197M
Latest roundunknown
IndustrySocial / Event Discovery App
The story

IRL was founded in 2017 as a social calendar and event discovery app under Get Together, Inc., aiming to bring people together over shared experiences. The platform grew rapidly during 2019–2021, raising over $197M total. By 2023 the company appeared to have wound down operations, with the main domain (irl.com) displaying a shutdown notice directing asset acquisition inquiries to a dedicated email. No embedded finance infrastructure is evident from the available evidence.

Last 12 months
2023-05
Product timeline
2017
IRL (Get Together, Inc.) founded as a social calendar and event discovery platform.· pivot
2019
First version of the IRL app launched in June 2019; raised $8M Series A led by Goodwater Capital.· banking
2020
Raised $16M Series B led by Goodwater Capital to expand web product and grow internationally.· pivot
2023
Privacy policy updated May 2023; irl.com domain now showing shutdown/inquiry page suggesting company wind-down.· pivot
The stack
Accounting gap: none