← Embedded Finance Index 2026

Inyad

“Can a Moroccan all-in-one POS and invoicing platform become the dominant financial operating system for offline SME merchants across Africa and MENA?”

Founded2019
HQNew York, USA (operations primarily in Morocco / MENA)
Total raised$14.1M
Latest roundSeries A, 2021
IndustryVertical SaaS / SMB
The story

Founded in 2019 as a mobile-app company for SME merchants in Morocco, inyad evolved from invoicing and POS software into a full-stack business management platform embedding payments, HR, eCommerce, and a business account. Its Series A in 2021 (led by Partech) funded hardware deployment (inyad TPE terminal) alongside software, positioning the company as the 'financial OS' for offline-to-online merchants in Africa and MENA. By 2024-2026 the product suite spans POS, invoicing, staff/payroll management, eCommerce, and electronic payments — with inyad's own payment terminal and business account products anchoring the embedded finance angle.

Last 12 months
2026-08
Product timeline
2019
Founded with a pre-seed round focused on mobile apps for SME merchants in Morocco/MENA.· pivot
2021
Raised $8M Series A led by Partech to accelerate growth across Africa and the Middle East.· banking
2022
Launched inyad Mahaal (all-in-one POS hardware + software) for restaurants and retail.· banking
2023
Launched inyad TPE All-in-One payment terminal built for Moroccan businesses, with integrated card/contactless/QR/WhatsApp payments.· card
2024
Reached 250,000 professionals across 10+ countries and 210,000+ Google Play reviews; added inyad Business Account and inyad Payment Agent products.· banking
2026
Expanded product suite to include inyad Collect (no-terminal remote payments), inyad eCommerce, inyad Staff (HR/payroll), and inyad Konnash (accounting/ledger app).· pivot
The stack
0 layers disclosed in Inyad’s embedded-finance stack
Accounting gap: minor