Innago
“Can a free-to-landlord vertical SaaS monetize independent property managers primarily through embedded rent payment processing?”
Founded2017
HQCincinnati, Ohio, United States
FoundersDave Spooner, Yasir Drabu
Total raised$7.7M
Latest roundSeries B
IndustryVertical SaaS / Real Estate
The story
Founded in 2017 (originally CollegeAnnex) by Dave Spooner and Yasir Drabu as a student-housing tool, Innago pivoted to serve independent small-to-mid-sized landlords broadly with a free-to-landlord property management platform that monetizes primarily through payment processing fees paid by tenants. The company embeds financial features — online rent collection (ACH + credit card), tenant screening (via TransUnion), and renters insurance — into a vertical SaaS workflow.
Product timeline
2017
Innago founded (formerly CollegeAnnex) to serve independent small-to-mid-sized landlords with free property management software· pivot
2024
Launched Innago Tenant Screening powered by TransUnion· product
2025
Migrated identity/login systems to Auth0 by Okta and integrated Sift for fraud prevention· security
2026
Partnered with Ledgre for rental accounting software integration· product
The stack
4 layers disclosed in Innago’s embedded-finance stack
Payments / PSP
Innago (self-operated rent collection)
Money movement
in the full report
KYC
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.