“Can a free-to-landlord vertical SaaS monetize independent property managers primarily through embedded rent payment processing?”
Founded in 2017 (originally CollegeAnnex) by Dave Spooner and Yasir Drabu as a student-housing tool, Innago pivoted to serve independent small-to-mid-sized landlords broadly with a free-to-landlord property management platform that monetizes primarily through payment processing fees paid by tenants. The company embeds financial features — online rent collection (ACH + credit card), tenant screening (via TransUnion), and renters insurance — into a vertical SaaS workflow.
Innago processes payments through Innago (self-operated rent collection). Disclosed money-movement rails: ACH.
Innago uses TransUnion for KYC and identity verification.
Innago integrates with QuickBooks and Ledgre.
The Embedded Finance Index 2026 maps 4 layers in Innago's stack: Payments / PSP (Innago (self-operated rent collection)); Money movement (ACH); KYC (TransUnion); Accounting (QuickBooks and Ledgre).
Innago was founded by Dave Spooner and Yasir Drabu and is founded in 2017, headquartered in Cincinnati, Ohio, United States.
Innago has raised $7.7M in total (latest round: Series B).
Get a read on where your own stack stands against Innago and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.