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Infomedia

“Can a decades-old automotive aftersales data vendor re-invent itself as the AI-powered operating layer for OEM parts, service, and ecommerce under private-equity ownership?”

Founded1987
HQSydney, New South Wales, Australia
Latest roundBuyout/LBO — TPG Capital, 2025 (A$1.72/share)
IndustryVertical SaaS / Automotive
The story

Founded 1987 as InfoMagic, Infomedia evolved from a software reseller into a global SaaS/DaaS vendor for automotive aftersales, focused on parts catalogues (Microcat EPC), service quoting (Superservice), and dealer ecommerce (SimplePart). Growth has been driven by OEM data licensing and a series of tuck-in acquisitions (DataTech, Different Aspect, FieldForce CRM, Nidasu, SimplePart, Intellegam, Veact). Taken private by TPG Capital in 2025 for A$1.72/share, signaling a new chapter focused on AI (Intellegam) and European service marketing (Veact) rather than public-market growth.

Last 12 months
2025-08
2025
2025
Product timeline
1987
Founded in Australia as InfoMagic, a software reseller· founding
1990
Microcat EPC launched in APAC· product_launch
2000
Listed on the ASX; acquired DataTech Publishing· ipo
2002
Superservice Menus launched· product_launch
2019
Acquired Nidasu· acquisition
2021
Acquired SimplePart, a parts and accessories ecommerce platform· acquisition
2025
Acquired 50% stake in European AI start-up Intellegam· acquisition
2025
Acquired by TPG Capital and delisted from ASX· acquisition
2025
Acquired Veact (European service marketing and data activation)· acquisition
Acquisitions
Intellegam (50% stake)2025
European AI start-up powering Infomedia's AI Assistants (Repair Assistant, Voice Assistant)
Veact2025
European predictive service marketing and data activation provider
SimplePart2021
US parts and accessories ecommerce platform, now the ecommerce pillar of Infomedia
Nidasu2019
Data analytics services (now Infomedia subsidiary Nidasu Pty. Ltd)
FieldForce CRM2017
CRM capability for automotive aftersales
Different Aspect2011
Automotive software capability
DataTech Publishing2000
Automotive data publishing business
The stack
0 layers disclosed in Infomedia’s embedded-finance stack
Accounting gap: none