“Can a decades-old automotive aftersales data vendor re-invent itself as the AI-powered operating layer for OEM parts, service, and ecommerce under private-equity ownership?”
Founded 1987 as InfoMagic, Infomedia evolved from a software reseller into a global SaaS/DaaS vendor for automotive aftersales, focused on parts catalogues (Microcat EPC), service quoting (Superservice), and dealer ecommerce (SimplePart). Growth has been driven by OEM data licensing and a series of tuck-in acquisitions (DataTech, Different Aspect, FieldForce CRM, Nidasu, SimplePart, Intellegam, Veact). Taken private by TPG Capital in 2025 for A$1.72/share, signaling a new chapter focused on AI (Intellegam) and European service marketing (Veact) rather than public-market growth.
Infomedia is founded in 1987 and headquartered in Sydney, New South Wales, Australia.
Infomedia's acquisitions include Intellegam (50% stake) (2025), Veact (2025), SimplePart (2021), Nidasu (2019), FieldForce CRM (2017), Different Aspect (2011) and DataTech Publishing (2000).
Get a read on where your own stack stands against Infomedia and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.