← State of Embedded Finance 2026

incuto

Can a single cloud platform give UK credit unions and community lenders the full digital banking stack — payments, open banking, lending marketplace — to compete with challenger banks?

HQIlkley, West Yorkshire, United Kingdom
FoundersAndrew Rabbitt, John Newsham
Total raised£1.75m (disclosed round)
Latest roundEquity round (NPIF – Mercia Equity Finance + Future Fund + Ascension Ventures' Fair By Design Fund + North East Innovation Fund)
IndustryInfrastructure / BaaS
The story

incuto was conceived as a 'fintech for good' platform to digitise UK credit unions and community lenders, who had historically been locked out of modern banking infrastructure. The company initially focused on back-office automation, member communications, and loan management, then expanded into embedded payments by partnering with ClearBank to deliver Faster Payments and virtual accounts — effectively positioning credit unions to compete with challenger banks. The addition of open banking (via Experian) and a loan marketplace connecting lenders to price comparison sites extended the platform from operational SaaS into a multi-product embedded finance stack for the credit union sector.

Last 12 months
2025-03
Product timeline
2020
Pandemic accelerated demand; incuto fast-tracked onboarding to enable credit unions to go digital and serve members remotely.· pivot
2025
Signed partnership with Omnio Sercle to transform how credit unions deliver banking services.· banking
Regulated entities
Small Payment Institution
UK FCA
incuto Limited
The stack
Banking / BaaS
ClearBank
Lending
Loan Services (back-office loan management for credit unions)Loan Marketplace (connections to price comparison sites: Monevo, Choose Wisely)Automated loan decisioning with credit bureau and open banking data
Open banking
Experian
Accounting gap: minor