“Can a digital cabin technology platform become the default financial and commerce operating system for in-flight retail across global airlines?”
Founded in 2013 as a wireless in-flight entertainment provider, Immfly steadily expanded beyond content delivery into full digital cabin services — adding onboard retail, crew-facing EPOS, and payment infrastructure. The company's embedded finance angle crystallised around its Adyen partnership, which moved in-flight payment processing from an afterthought to a core product with AI-driven fraud reduction and offline retry logic. The 2023 gategroup strategic alliance and 2026 Wizz Air ecosystem launch signal Immfly repositioning from a point-solution IFE vendor to a full-stack digital cabin operating platform for airlines globally.