“Can ICICI Securities make ICICIdirect the default all-in-one investment and wealth platform for India's digital-first retail and NRI investors?”
ICICIdirect is the retail brokerage and investment platform of ICICI Securities, a subsidiary of ICICI Bank. It started as an online equities trading platform for Indian retail investors and has since expanded into mutual funds, derivatives, bonds, and global market access. The platform leverages its parent bank's infrastructure for seamless fund transfers and is increasingly expanding into wealth management and financial advisory services for retail and NRI customers.