Icicidirect
“Can ICICI Securities make ICICIdirect the default all-in-one investment and wealth platform for India's digital-first retail and NRI investors?”
Founded2000
HQMumbai, Maharashtra, India
IndustryFintech / Investment
The story
ICICIdirect is the retail brokerage and investment platform of ICICI Securities, a subsidiary of ICICI Bank. It started as an online equities trading platform for Indian retail investors and has since expanded into mutual funds, derivatives, bonds, and global market access. The platform leverages its parent bank's infrastructure for seamless fund transfers and is increasingly expanding into wealth management and financial advisory services for retail and NRI customers.
Product timeline
2000
ICICIdirect launched as an online brokerage platform by ICICI Securities Limited, offering equity trading to retail investors.· pivot
2021
Expanded global investment access, enabling Indian customers to invest in US and other global markets.· banking
Regulated entities
2
regulatory licences held by Icicidirect
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Icicidirect’s embedded-finance stack
Banking / BaaS
ICICI Bank Limited (in-house)
Lending
in the full report
Accounting gap: minor
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.