“Can a global automaker own the full financial lifecycle of vehicle ownership—from origination and insurance to in-vehicle payments and cross-border remittance—through wholly-owned financial subsidiaries across 14 countries?”
Founded as an automaker in 1967, Hyundai Motor Group progressively built an in-house financial services stack across auto financing (Hyundai Capital), credit cards (Hyundai Card), commercial lending (Hyundai Commercial), and connected-vehicle payments (Hyundai Pay). The financial subsidiaries are now deeply integrated into the car-buying and car-owning journey, spanning consumer auto loans, supply-chain finance, cross-border remittances, and an in-vehicle digital wallet. The group's embedded finance ambition is to own the full financial relationship around vehicle ownership globally, with Hyundai Capital operating in 14 countries and Hyundai Capital India accelerating EV financing in a high-growth market.
Hyundai processes payments through Hyundai Pay (self-operated).
Hyundai's cards are issued through Hyundai Card Co., Ltd. (in-house).
Hyundai uses Currencycloud for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in Hyundai's stack: Payments / PSP (Hyundai Pay (self-operated)); Card issuing (Hyundai Card Co., Ltd. (in-house)); Lending (Auto installment financing, EV and hydrogen fuel cell vehicle financing, Personal financing, Housing financing and 5 others); FX & payouts (Currencycloud).
Hyundai was founded by Chung Ju-yung and is founded in 1967, headquartered in Seoul, South Korea.
Get a read on where your own stack stands against Hyundai and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.