“Can a legacy ANZ BNPL/leasing group remain relevant as regulators force BNPL into the regulated consumer-credit perimeter?”
Originally Flexigroup, rebranded as hummgroup to position as a diversified non-bank financial services institution across Australia, NZ, Ireland and UK. Operates BNPL/point-of-sale finance (humm), credit cards (humm90, Q Mastercard) and commercial leasing/SME lending (flexicommercial). In June 2025 Humm overhauled its Australian consumer business by launching a regulated POS loan product in response to new BNPL legislation, retiring the classic humm product — a forced regulatory pivot rather than a strategic one.
Humm Group processes payments through humm (self-operated BNPL), humm90 (self-operated), Q Mastercard (self-operated) and flexicommercial (self-operated).
Humm Group's cards are issued through humm Group (in-house, Mastercard).
Humm Group's lending and capital products are provided by humm Group (in-house).
The Embedded Finance Index 2026 maps 3 layers in Humm Group's stack: Payments / PSP (humm (self-operated BNPL), humm90 (self-operated), Q Mastercard (self-operated) and flexicommercial (self-operated)); Card issuing (humm Group (in-house, Mastercard)); Lending (humm Group (in-house), humm (BNPL up to $50K, up to 120 months), humm Little Things (NZ), humm90 and 3 others).
Humm Group is headquartered in Sydney, NSW, Australia.
Get a read on where your own stack stands against Humm Group and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.