Humm Group
“Can a legacy ANZ BNPL/leasing group remain relevant as regulators force BNPL into the regulated consumer-credit perimeter?”
HQSydney, NSW, Australia
IndustryFintech / Lending
The story
Originally Flexigroup, rebranded as hummgroup to position as a diversified non-bank financial services institution across Australia, NZ, Ireland and UK. Operates BNPL/point-of-sale finance (humm), credit cards (humm90, Q Mastercard) and commercial leasing/SME lending (flexicommercial). In June 2025 Humm overhauled its Australian consumer business by launching a regulated POS loan product in response to new BNPL legislation, retiring the classic humm product — a forced regulatory pivot rather than a strategic one.
Product timeline
2020
Humm (formerly Flexigroup) partnered with Australian neobank Douugh to launch US-based BNPL product 'Credit Jar', investing $2.5M· lending
2025
Launched new regulated Point of Sale humm loan product in Australia in response to new BNPL legislation; legacy humm 'classic' product placed into runoff· lending
2025
FY25 results: $52.9m refined cash profit, $5.5b AUM, full repayment of $53.6m subordinated perpetual notes· lending
Regulated entities
4
regulatory licences held by Humm Group
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Humm Group’s embedded-finance stack
Payments / PSP
humm (self-operated BNPL)humm90 (self-operated)Q Mastercard (self-operated)flexicommercial (self-operated)
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
8 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.