← Embedded Finance Index 2026

Hubpay

“Can a UAE-regulated payments and FX platform become the embedded financial infrastructure layer for businesses operating across the Middle East and emerging markets?”

Founded2020
HQAbu Dhabi, United Arab Emirates
Total raised$53.3M
IndustryFintech / Cross-border payments
The story

Founded in 2020 as a UAE-regulated payments gateway — the first in the UAE to support cards, bank transfers, and Google/Apple Pay — Hubpay has evolved from a consumer remittance and SME payment acceptance product into a full embedded finance infrastructure platform. The Hubpay Connect API now enables businesses to embed payment collection, multi-currency wallets, FX, and cross-border payouts directly into their own products. The company is positioning itself as the financial operating layer for UAE businesses scaling globally, with 85+ country coverage and ADGM licensing as its regulatory moat.

Last 12 months
2026-07
2026-04
Product timeline
2020
Hubpay Limited founded and incorporated under ADGM laws, regulated by FSRA as a money services provider.· banking
2024
Launched multi-currency business accounts with virtual IBANs in 30+ currencies targeting UAE SMEs.· banking
2025
Expanded FX and payouts network to 85+ countries and 150+ currency pairs via SWIFT rails.· pivot
2026
Launched Hubpay Connect developer API platform enabling embedded payments, collections, FX, and wallets for third-party merchants.· banking
Regulated entities
1
regulatory licence held by Hubpay
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Hubpay’s embedded-finance stack
Payments / PSP
Hubpay (self-operated)
Accounting gap: significant