HowGood
“Can HowGood become the default carbon-data infrastructure layer for every food and beverage company facing Scope 3 disclosure?”
Founded2007
HQStone Ridge, New York, USA
FoundersAlexander Gillett, Arthur Gillett
Total raised$30.4M
IndustryVertical SaaS / Food & Beverage Sustainability
The story
Founded 2007 as Scryve, a consumer-facing sustainability ratings company for grocery products. Pivoted from a B2C mobile app (2014-2017) into an enterprise SaaS platform (Latis) serving food & beverage brands, retailers, and ingredient suppliers with product carbon footprinting and Scope 3 emissions reporting. Now positions as sustainability intelligence infrastructure for CSRD, SBTi FLAG, and EUDR compliance — 7 of the 10 largest food companies are customers.
Product timeline
2007
Founded as 'Scryve' by Alexander and Arthur Gillett· founding
2014
Launched consumer mobile app for sustainability ratings; raised $2M seed· product
2017
Raised $4.2M Series A to expand retail sustainability ratings· funding
2020
Pivoted to enterprise SaaS platform 'Latis' for food industry Scope 3 reporting· pivot
2024
Deepened enterprise focus on CSRD, SBTi FLAG, and product carbon footprinting· product
The stack
0 layers disclosed in HowGood’s embedded-finance stack
Accounting gap: none