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HowGood

“Can HowGood become the default carbon-data infrastructure layer for every food and beverage company facing Scope 3 disclosure?”

Founded2007
HQStone Ridge, New York, USA
FoundersAlexander Gillett, Arthur Gillett
Total raised$30.4M
IndustryVertical SaaS / Food & Beverage Sustainability
The story

Founded 2007 as Scryve, a consumer-facing sustainability ratings company for grocery products. Pivoted from a B2C mobile app (2014-2017) into an enterprise SaaS platform (Latis) serving food & beverage brands, retailers, and ingredient suppliers with product carbon footprinting and Scope 3 emissions reporting. Now positions as sustainability intelligence infrastructure for CSRD, SBTi FLAG, and EUDR compliance — 7 of the 10 largest food companies are customers.

Last 12 months
2026
2026
Product timeline
2007
Founded as 'Scryve' by Alexander and Arthur Gillett· founding
2014
Launched consumer mobile app for sustainability ratings; raised $2M seed· product
2017
Raised $4.2M Series A to expand retail sustainability ratings· funding
2020
Pivoted to enterprise SaaS platform 'Latis' for food industry Scope 3 reporting· pivot
2024
Deepened enterprise focus on CSRD, SBTi FLAG, and product carbon footprinting· product
The stack
0 layers disclosed in HowGood’s embedded-finance stack
Accounting gap: none

HowGood — frequently asked

Who founded HowGood?

HowGood was founded by Alexander Gillett and Arthur Gillett and is founded in 2007, headquartered in Stone Ridge, New York, USA.

How much funding has HowGood raised?

HowGood has raised $30.4M in total.

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