Honk
“Can a vertical SaaS platform become the technology backbone for the entire roadside assistance industry — across insurance, OEM, fleet, and collision?”
HQSan Francisco, CA
FoundersCorey Brundage
IndustryVertical SaaS / Roadside Assistance
The story
Honk started as a consumer-facing 'tap a button for a tow' app modeled on Uber, then pivoted to a B2B SaaS / white-label platform powering roadside assistance for insurers, OEMs, fleets, and collision/salvage operators. The current product is a dispatch + management platform with billing automation and reimbursement workflows — embedded finance is incidental (out-of-pocket payments, partner payouts) rather than core.
Last 12 months
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Product timeline
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Founded by Corey Brundage to build app-based roadside assistance after a personal breakdown experience· founding
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Honk and CurbsideSOS combine to accelerate innovation· acquisition
The stack
Accounting gap: none