← Embedded Finance Index 2026

Home ASAP

“Can a small marketing-tools vendor remain the default Facebook lead-gen layer for U.S. real estate agents as social platforms and portals commoditize agent marketing?”

Founded2011
HQPonte Vedra Beach, Florida, United States
IndustryVertical SaaS / Real Estate

The story

Home ASAP has focused since 2011 on Facebook/social marketing tooling for U.S. real estate agents. Its flagship products — the Real Estate Agent Directory, IDX Home Search, and TurnKey Suite — are marketing and lead-generation SaaS, not financial products. The company remains a small (single-digit employee) Florida-based SaaS business with no discernible embedded finance strategy.

Last 12 months

—

Product timeline

2011

Founded to help real estate agents market on Facebook; launched the Real Estate Agent Directory.· launch

2020

Launched Automated Dynamic Listing Lead Ads.· product

The stack

2 layers disclosed in Home ASAP’s embedded-finance stack

Payments / PSP

Stripe

Accounting

in the full report

Accounting gap: none

1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Home ASAP — frequently asked

Who is Home ASAP's payment processor?

Home ASAP processes payments through Stripe.

Which accounting software does Home ASAP integrate with?

Home ASAP integrates with Zapier.

What is Home ASAP's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Home ASAP's stack: Payments / PSP (Stripe); Accounting (Zapier).

Where is Home ASAP headquartered?

Home ASAP is founded in 2011 and headquartered in Ponte Vedra Beach, Florida, United States.

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