Home ASAP
“Can a small marketing-tools vendor remain the default Facebook lead-gen layer for U.S. real estate agents as social platforms and portals commoditize agent marketing?”
Founded2011
HQPonte Vedra Beach, Florida, United States
IndustryVertical SaaS / Real Estate
The story
Home ASAP has focused since 2011 on Facebook/social marketing tooling for U.S. real estate agents. Its flagship products — the Real Estate Agent Directory, IDX Home Search, and TurnKey Suite — are marketing and lead-generation SaaS, not financial products. The company remains a small (single-digit employee) Florida-based SaaS business with no discernible embedded finance strategy.
Last 12 months
—
Product timeline
2011
Founded to help real estate agents market on Facebook; launched the Real Estate Agent Directory.· launch
2020
Launched Automated Dynamic Listing Lead Ads.· product
The stack
2 layers disclosed in Home ASAP’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.