“Can a European B2B BNPL provider win checkout-embedded trade credit before incumbents or working-capital lenders consolidate the market?”
Founded 2018 in London/Paris as a B2B Buy Now, Pay Later provider offering real-time digital trade credit at checkout for European merchants. Expanded across six European markets (UK, France, Germany, etc.) on the back of Series B funding in 2022 and a €100M Viola Credit debt facility in 2024. Despite scaling, the business closed down in April 2026; founders rolled into Liquidity Lab, an AI consulting firm focused on B2B trade credit and cash flow.