HiMama (Lillio)
“Can a childcare parent-communication app become the operating and financial system of record for early-childhood education centers?”
Founded2013
HQToronto, Ontario, Canada
FoundersRon Spreeuwenberg
Total raisedunknown
Latest roundunknown
Valuationunknown
IndustryVertical SaaS / Childcare
The story
Founded 2013 in Toronto as a consumer app for parents to record and share children's moments. Pivoted in 2014 to an enterprise B2B platform serving childcare centers after the consumer model failed to gain traction. Over the last decade evolved into a full childcare-management SaaS covering parent communication, curriculum, and — critically for embedded finance — tuition billing and payments (Lillio Payments) in both USD and CAD. Rebranded from HiMama to Lillio in 2023 as it pushed further into center-management workflows.
Last 12 months
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Product timeline
2013
Founded in Toronto as a consumer photo-sharing app for parents· pivot
2014
Pivoted from consumer social network to B2B enterprise childcare platform; partnered with BrightPath· pivot
2015
Reached 10M moments shared with families· product
2023
Rebranded from HiMama to Lillio· pivot
2024
Operates HiMama/Lillio Payments in USD and CAD portals with embedded parent-tuition processing· banking
The stack
1 layer disclosed in HiMama (Lillio)’s embedded-finance stack
Payments / PSP
Lillio Payments (self-operated)
Accounting gap: significant