← Embedded Finance Index 2026

HelloSafe

“Can an AI-powered comparator become the default global distribution layer for travel insurance and card-linked insurance products?”

Founded2020
HQParis, France (French entity registered in Rennes)
Total raised$4.2M
Latest roundSeed, 2022 (€3.2M)
IndustryFintech / Insurance comparison

The story

HelloSafe launched in 2020-2021 as a French comparator for insurance, credit and savings products, monetizing via lead generation to 200+ insurer/broker/financial-institution partners. Since 2022 the company has expanded internationally (Canada, UK, Portugal, Brazil, and more) and increasingly positioned itself as an AI-native distribution layer — comparing 40+ travel insurers via web, API, and integrations with ChatGPT and bank-card programs. It is not an embedded-finance operator itself; its embedded finance surface area is limited to being a regulated insurance distributor.

Last 12 months

—

Product timeline

2020

HelloSafe founded as a financial-product comparison platform· launch

2021

Registered as insurance broker with ORIAS (n° 21008038)· regulatory

2022

Raised €3.2M Seed round led by OneRagtime and Kima Ventures to expand internationally· funding

2024

Launched AI-based Card Checker tool analyzing insurance included with bank cards (France)· product

2024

Rolled out credit-card insurance comparison app in Canada· expansion

Regulated entities

regulatory licence held by HelloSafe

Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.

The stack

1 layer disclosed in HelloSafe’s embedded-finance stack

Lending

Credit comparator (lead-gen to partner lenders)

Accounting gap: none

HelloSafe — frequently asked

Where is HelloSafe headquartered?

HelloSafe is founded in 2020 and headquartered in Paris, France (French entity registered in Rennes).

How much funding has HelloSafe raised?

HelloSafe has raised $4.2M in total (latest round: Seed, 2022 (€3.2M)).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against HelloSafe and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

Your category, mappedHow your stack compares to HelloSafe and the other companies in its category.
Build vs. buyWhere a provider relationship would close a gap faster than building it.
A named analyst, not a form replyA short call to scope what's actually worth assessing for you.