HelloSafe
“Can an AI-powered comparator become the default global distribution layer for travel insurance and card-linked insurance products?”
Founded2020
HQParis, France (French entity registered in Rennes)
Total raised$4.2M
Latest roundSeed, 2022 (€3.2M)
IndustryFintech / Insurance comparison
The story
HelloSafe launched in 2020-2021 as a French comparator for insurance, credit and savings products, monetizing via lead generation to 200+ insurer/broker/financial-institution partners. Since 2022 the company has expanded internationally (Canada, UK, Portugal, Brazil, and more) and increasingly positioned itself as an AI-native distribution layer — comparing 40+ travel insurers via web, API, and integrations with ChatGPT and bank-card programs. It is not an embedded-finance operator itself; its embedded finance surface area is limited to being a regulated insurance distributor.
Last 12 months
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Product timeline
2020
HelloSafe founded as a financial-product comparison platform· launch
2021
Registered as insurance broker with ORIAS (n° 21008038)· regulatory
2022
Raised €3.2M Seed round led by OneRagtime and Kima Ventures to expand internationally· funding
2024
Launched AI-based Card Checker tool analyzing insurance included with bank cards (France)· product
2024
Rolled out credit-card insurance comparison app in Canada· expansion
Regulated entities
1
regulatory licence held by HelloSafe
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in HelloSafe’s embedded-finance stack
Lending
Credit comparator (lead-gen to partner lenders)
Accounting gap: none