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Harmoney

“Can a balance-sheet personal lender become the white-label lending engine for digital platforms across Australia and New Zealand?”

Founded2013
HQNewmarket, Auckland, New Zealand
FoundersNeil Roberts
IndustryFintech / Lending
The story

Founded in late 2013 as New Zealand's first peer-to-peer lending platform, Harmoney initially connected retail investors with personal loan borrowers under a newly enabled regulatory regime. By April 2020 it exited the P2P model entirely, transitioning to a fully balance-sheet, direct-lending business funded by institutional capital. Post-IPO on the ASX in 2021, Harmoney built out its proprietary Stellare® AI decisioning platform and pivoted toward offering Lending-as-a-Service (LaaS) to third-party platforms in Australia and New Zealand, positioning itself as an embedded finance provider rather than just a consumer lender.

Last 12 months
2023-01
Product timeline
2014
Launched as New Zealand's first licensed peer-to-peer lending platform, enabling retail investors to fund personal loans.· lending
2020
Ceased offering new loans to retail investors on 1 April 2020, pivoting away from the P2P model to direct balance-sheet lending.· pivot
2021
Issued NZD $2 billion in cumulative loans as of March 2021; listed on ASX (ASX: HMY).· ipo
2023
Named in AFR Top 10 Most Innovative Awards 2023; expanded Australian operations.· lending
2025
Launched Lending-as-a-Service (LaaS) embedded finance pilot programme in both Australia and New Zealand via API-driven partnerships.· lending
Regulated entities
2
regulatory licences held by Harmoney
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Harmoney’s embedded-finance stack
Banking / BaaS
Evolve Bank & Trust
Lending
in the full report
Open banking
in the full report
Accounting gap: none
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.