“Can HappyEasyGo leverage embedded payments and localized financial infrastructure to become a dominant OTA across South and Southeast Asia?”
Founded in 2017, HappyEasyGo grew rapidly as one of India's fastest-growing OTAs focused on affordable domestic and international flight and hotel bookings. The company has progressively layered embedded finance infrastructure to support its expansion: adding travel insurance in 2019, then in 2024 adopting Nium virtual cards for multi-currency B2B supplier payments and Primer for localized consumer checkout in Southeast Asia. The strategic thrust is now cross-border OTA expansion — first into Singapore and Malaysia, with Thailand and Indonesia targeted next — requiring a sophisticated payments stack to handle both consumer-side checkout and supplier-side B2B payouts in multiple currencies.
Happy Easy Go processes payments through Primer.
Happy Easy Go's cards are issued through Nium.
Happy Easy Go uses Nium for FX and cross-border payouts.
Happy Easy Go's embedded insurance is provided by IndusInd General Insurance.
The Embedded Finance Index 2026 maps 5 layers in Happy Easy Go's stack: Payments / PSP (Primer); Card issuing (Nium); Insurance (IndusInd General Insurance); Unified APIs (Nium); FX & payouts (Nium).
Happy Easy Go was founded by Boris Zha and is founded in 2017, headquartered in Gurugram, Haryana, India.
Happy Easy Go has raised $49.4M in total.
Get a read on where your own stack stands against Happy Easy Go and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.