“Can an AI agent replace the recruiting coordinator role and become the operating layer for enterprise interview scheduling?”
Guide (legal entity IDK Labs, Inc.) was founded in 2021 by Troy Sultan and co-founder Austin after they sold their previous candidate sourcing company Resource to Gem. The company built a candidate experience and interview scheduling platform for enterprise talent teams, and in 2025 reimagined the product around Aria, an AI agent for recruiting coordination. Guide has no embedded finance surface area — it is pure recruiting SaaS with ATS, calendar, and communication integrations.
Guide was founded by Troy Sultan and Austin and is founded in 2021, headquartered in San Francisco, California, United States.
Guide has raised $8M in total (latest round: Seed, 2022).
Get a read on where your own stack stands against Guide and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.