“Can a finance-influencer content empire become the end-to-end financial ecosystem for Brazilian retail investors — education, research, and transactions?”
Founded in 2020 by finance influencer Thiago Nigro (O Primo Rico) and Bruno Perini as a Brazilian financial-education holding company. Expanded from content/courses (Finclass, Staage) into investment research (Spiti acquisition, 2021) and then into fintech via the 2022 acquisition of Grão, a CDI-remunerated digital account — turning Grupo Primo from a pure content ecosystem into a transactional platform. Continues to operate as a media + education + investment-advisory conglomerate targeting Brazilian retail investors.
Grupo PRIMO discloses Grão (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Grupo PRIMO does not disclose a bank charter of its own; its banking services are provided through Grão (in-house).
Grupo PRIMO's investing and wealth products are powered by Portfel (in-house) and Spiti (in-house).
The Embedded Finance Index 2026 maps 2 layers in Grupo PRIMO's stack: Banking / BaaS (Grão (in-house)); Investing (Portfel (in-house) and Spiti (in-house)).
Grupo PRIMO was founded by Thiago Nigro and Bruno Perini and is founded in 2020, headquartered in Barueri, São Paulo, Brazil.
Grupo PRIMO's acquisitions include Grão (2022) and Spiti (2021).
Get a read on where your own stack stands against Grupo PRIMO and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.