Grupo PRIMO
“Can a finance-influencer content empire become the end-to-end financial ecosystem for Brazilian retail investors — education, research, and transactions?”
Founded2020
HQBarueri, São Paulo, Brazil
FoundersThiago Nigro, Bruno Perini
Latest roundPE Growth
IndustryVertical SaaS / Financial Education
The story
Founded in 2020 by finance influencer Thiago Nigro (O Primo Rico) and Bruno Perini as a Brazilian financial-education holding company. Expanded from content/courses (Finclass, Staage) into investment research (Spiti acquisition, 2021) and then into fintech via the 2022 acquisition of Grão, a CDI-remunerated digital account — turning Grupo Primo from a pure content ecosystem into a transactional platform. Continues to operate as a media + education + investment-advisory conglomerate targeting Brazilian retail investors.
Last 12 months
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Product timeline
2016
Thiago Nigro launches 'O Primo Rico' YouTube channel· pivot
2017
Launches 'Do Mil ao Milhão' course· pivot
2020
Grupo Primo founded by Thiago Nigro and Bruno Perini· pivot
2021
Launches Finclass platform and begins acquisitions; revenue hits R$120M· pivot
2021
Acquires Spiti, independent investment research house· acquisition
2022
Acquires fintech Grão, a CDI-yielding digital account, becoming a transactional platform· acquisition
Acquisitions
The stack
2 layers disclosed in Grupo PRIMO’s embedded-finance stack
Banking / BaaS
Grão (in-house)
Investing
in the full report
Accounting gap: none
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.