← State of Embedded Finance 2026

Greenwood

Can a culturally-targeted neobank build durable financial primitives for the Black community by recirculating wealth within it?

IndustryFintech / Neobank
The story

Greenwood is a Black-founded, Black-led mobile financial platform inspired by the historic Greenwood District of Tulsa. It offers digital checking, savings, and investing products targeted at the Black and Latino community, with banking services provided by sponsor bank Coastal Community Bank.

Last 12 months
The stack
Banking / BaaS
Coastal Community Bank (sponsor)
Lending
Greenwood Marketplace (small business loan referrals)
Sponsor bank
Coastal Community Bank
Accounting gap: none