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Greensky

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Can a technology intermediary sustainably operate a bank-funded point-of-sale lending network across home improvement and healthcare merchants without a bank charter — especially after being spun out of Goldman Sachs?

Founded2006
HQAtlanta, Georgia, USA
FoundersDavid Zalik
Latest roundBuyout/LBO (Sixth Street-led consortium), March 2024
IndustryFintech / Lending
The story

Founded in 2006 as a credit technology platform for home improvement merchants, GreenSky pioneered the merchant-facilitated point-of-sale lending model where bank partners fund loans and merchants absorb promotional financing costs. After IPO-ing in 2018, it expanded into healthcare and other verticals. Goldman Sachs acquired it in 2022 as part of its consumer finance push via Marcus, but sold it in 2024 to a Sixth Street-led consortium as Goldman retreated from consumer lending. GreenSky today remains a technology intermediary — not a bank itself — connecting merchants with bank funding partners to offer installment loans at the point of sale.

Last 12 months
2024-03
Product timeline
2006
GreenSky (originally GreenSky Trade Credit) founded by David Zalik in Atlanta, Georgia as a credit technology platform.· lending
2012
GreenSky credit program scales significantly; nearly $5 billion lent through the program by 2016.· lending
2018
GreenSky IPO'd on NYSE at $23/share (ticker GSKY), raising approximately $874 million.· ipo
2022
Goldman Sachs acquired GreenSky, taking it private and delisting from Nasdaq.· acquisition
2024
Goldman Sachs sold GreenSky to a consortium led by Sixth Street Partners, including KKR, Bayview Asset Management, and CardWorks.· acquisition
The stack
2 layers disclosed in Greensky’s embedded-finance stack
Lending
GreenSky Merchant Platform POS LendingHome Improvement Installment LoansHealthcare Financing
Sponsor bank
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.