“Can a technology intermediary sustainably operate a bank-funded point-of-sale lending network across home improvement and healthcare merchants without a bank charter — especially after being spun out of Goldman Sachs?”
Founded in 2006 as a credit technology platform for home improvement merchants, GreenSky pioneered the merchant-facilitated point-of-sale lending model where bank partners fund loans and merchants absorb promotional financing costs. After IPO-ing in 2018, it expanded into healthcare and other verticals. Goldman Sachs acquired it in 2022 as part of its consumer finance push via Marcus, but sold it in 2024 to a Sixth Street-led consortium as Goldman retreated from consumer lending. GreenSky today remains a technology intermediary — not a bank itself — connecting merchants with bank funding partners to offer installment loans at the point of sale.