Granular
“Can a Corteva-owned farm software platform deepen grower engagement and drive Pioneer seed and crop-protection product sales through agronomic analytics?”
Founded2014
HQSan Francisco, California, United States
FoundersSid Gorham, Mike Preiner
Total raised$24.9M+ (pre-acquisition)
Latest roundAcquired by DuPont/Corteva (2017)
IndustryVertical SaaS / Agriculture
The story
Granular started in 2014 as a spinoff of soil-testing company Solum, targeting professionally managed large row-crop farms with farm-ops software. After a $18.7M Series B in 2015 it was acquired by DuPont in 2017 and became the digital-ag arm of Corteva Agriscience. Today it operates as Granular Insights (agronomic analytics tied to Pioneer/Corteva sales) and Granular Link (grower connectivity), and is not an embedded-finance platform — no evidence of payments, banking, lending, insurance or payroll infrastructure in the target's own footprint.
Last 12 months
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Product timeline
2014
Granular spun out of Solum (soil testing company founded 2009); focuses on farm management software for large row-crop farms.· pivot
2015
Raised $18.7M Series B led by Tao Capital to scale farm management SaaS.· funding
2017
Acquired by DuPont (later Corteva Agriscience) to become Corteva's digital ag platform.· acquisition
2024
Rebranded/consolidated as Granular Insights and Granular Link under Corteva.· pivot
The stack
0 layers disclosed in Granular’s embedded-finance stack
Accounting gap: none