“Can a Corteva-owned farm software platform deepen grower engagement and drive Pioneer seed and crop-protection product sales through agronomic analytics?”
Granular started in 2014 as a spinoff of soil-testing company Solum, targeting professionally managed large row-crop farms with farm-ops software. After a $18.7M Series B in 2015 it was acquired by DuPont in 2017 and became the digital-ag arm of Corteva Agriscience. Today it operates as Granular Insights (agronomic analytics tied to Pioneer/Corteva sales) and Granular Link (grower connectivity), and is not an embedded-finance platform — no evidence of payments, banking, lending, insurance or payroll infrastructure in the target's own footprint.
Granular was founded by Sid Gorham and Mike Preiner and is founded in 2014, headquartered in San Francisco, California, United States.
Granular has raised $24.9M+ (pre-acquisition) in total (latest round: Acquired by DuPont/Corteva (2017)).
Get a read on where your own stack stands against Granular and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.