Gimi
“Can a financial literacy app become the white-label youth banking platform for every European bank?”
Founded2014
HQStockholm, Sweden
FoundersPhilip Haglund
IndustryFintech / Consumer banking
The story
Founded 2014 in Stockholm as an edtech app focused on financial literacy for children aged 6-17. Evolved into a B2B2C youth mobile banking platform that European banks (e.g. ABN Amro) white-label to offer family banking propositions. Now positions itself as a complete youth banking proposition combining mobile banking, financial education, and family engagement, used by 1m+ families across multiple markets.
Last 12 months
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Product timeline
2014
Gimi founded in Stockholm as a financial literacy app for children and families.· pivot
2022
Partnered with ABN Amro to launch a co-branded youth financial literacy app in the Netherlands using open banking.· banking
The stack
0 layers disclosed in Gimi’s embedded-finance stack
Accounting gap: none