“Can a financial literacy app become the white-label youth banking platform for every European bank?”
Founded 2014 in Stockholm as an edtech app focused on financial literacy for children aged 6-17. Evolved into a B2B2C youth mobile banking platform that European banks (e.g. ABN Amro) white-label to offer family banking propositions. Now positions itself as a complete youth banking proposition combining mobile banking, financial education, and family engagement, used by 1m+ families across multiple markets.
Gimi was founded by Philip Haglund and is founded in 2014, headquartered in Stockholm, Sweden.
Get a read on where your own stack stands against Gimi and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.