Getyourguide
“Can a travel experiences marketplace become the end-to-end financial and distribution infrastructure for the global tours-and-activities industry?”
Founded in 2009 as a travel experiences booking marketplace, GetYourGuide grew from a listings aggregator into a full-stack demand platform for tours, activities, and attractions. After surviving COVID-19 via RCF financing, the company pivoted toward product diversification — launching a white-label Ticketing SaaS for operators (GetYourGuide Tickets) with embedded payment infrastructure powered by Adyen, and signing Checkout.com for its core consumer marketplace. The company is now investing in AI-driven discovery and U.S. market expansion, while professionalizing its treasury stack (Citi, Atlar) to handle multi-currency supplier payouts across 150+ countries.