“Can a travel experiences marketplace become the end-to-end financial and distribution infrastructure for the global tours-and-activities industry?”
Founded in 2009 as a travel experiences booking marketplace, GetYourGuide grew from a listings aggregator into a full-stack demand platform for tours, activities, and attractions. After surviving COVID-19 via RCF financing, the company pivoted toward product diversification — launching a white-label Ticketing SaaS for operators (GetYourGuide Tickets) with embedded payment infrastructure powered by Adyen, and signing Checkout.com for its core consumer marketplace. The company is now investing in AI-driven discovery and U.S. market expansion, while professionalizing its treasury stack (Citi, Atlar) to handle multi-currency supplier payouts across 150+ countries.
Getyourguide processes payments through Checkout.com and Adyen.
Getyourguide uses Citi for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 2 layers in Getyourguide's stack: Payments / PSP (Checkout.com and Adyen); FX & payouts (Citi).
Getyourguide is founded in 2009 and headquartered in Berlin, Germany.
Getyourguide has raised $650M+ in total (latest round: Series F, June 2023; valuation: ~$2B (2023)).
Get a read on where your own stack stands against Getyourguide and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.