“Can an embedded-finance fintech with its own NBFC licence become the default credit rail for every digital SMB and marketplace seller in India?”
Founded 2019 and launched 2020 as India's pioneer in revenue-based financing for digital-first SMEs — a cash-flow-linked alternative to equity dilution and bank EMIs. The company has since expanded well beyond RBF into working capital, term loans, and marketplace seller financing, repositioning itself as an 'AI-native Capital Gateway' that embeds credit into third-party platforms (Shopify, Amazon, Flipkart). The key strategic move was acquiring/operating its own RBI-licensed NBFC, GetGrowth Capital, which gives it a balance-sheet lending capability rare among Indian embedded-finance fintechs.
GetVantage's lending and capital products are provided by GetGrowth Capital (in-house).
GetVantage was founded by Bhavik Vasa and Amit Srivastava and is founded in 2019, headquartered in Mumbai, India.
GetVantage has raised $40M+ in total (latest round: Series A1).
Get a read on where your own stack stands against GetVantage and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.