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getfwd.com

“Can a managed payment facilitation platform let SaaS companies capture the 90%+ of payments economics that legacy processors currently keep?”

Founded2022
HQAustin, Texas, United States
FoundersBrandon Lloyd, Derek Victory
Total raised$16M
Latest roundSeed, 2024
IndustryInfrastructure / Payments

The story

Forward was founded in 2022 by Brandon Lloyd (previously CEO of Bypass, sold to Fiserv in 2020) and Derek Victory. The thesis: software companies are giving away too much of their payments economics to legacy processors like Stripe (2.9% + $0.30), when their true cost should be closer to 2%. Forward operates as a managed payment facilitator that lets SaaS platforms embed payments without becoming a registered PFAC themselves, then graduate to full PFAC status on the same tech stack.

Last 12 months

2024-05

Announced $16M seed round led by Commerce Ventures, Elefund, and Fiserv.

Product timeline

2022

Forward founded by ex-SaaS/payments operators to build a managed payment facilitation platform for software companies.· pivot

2024

Raised $16M seed round led by Commerce Ventures, with Elefund and Fiserv participating.· banking

2026

Launched tiered product lineup: PFAC, Rails, Maximize, and Protect — including Payment Loss Insurance offering.· lending

Regulated entities

regulatory licence held by getfwd.com

Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.

The stack

1 layer disclosed in getfwd.com’s embedded-finance stack

Payments / PSP

Forward (self-operated PFAC)

Accounting gap: significant

getfwd.com — frequently asked

Who is getfwd.com's payment processor?

getfwd.com processes payments through Forward (self-operated PFAC).

Who founded getfwd.com?

getfwd.com was founded by Brandon Lloyd and Derek Victory and is founded in 2022, headquartered in Austin, Texas, United States.

How much funding has getfwd.com raised?

getfwd.com has raised $16M in total (latest round: Seed, 2024).

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