getfwd.com
“Can a managed payment facilitation platform let SaaS companies capture the 90%+ of payments economics that legacy processors currently keep?”
Founded2022
HQAustin, Texas, United States
FoundersBrandon Lloyd, Derek Victory
Total raised$16M
Latest roundSeed, 2024
IndustryInfrastructure / Payments
The story
Forward was founded in 2022 by Brandon Lloyd (previously CEO of Bypass, sold to Fiserv in 2020) and Derek Victory. The thesis: software companies are giving away too much of their payments economics to legacy processors like Stripe (2.9% + $0.30), when their true cost should be closer to 2%. Forward operates as a managed payment facilitator that lets SaaS platforms embed payments without becoming a registered PFAC themselves, then graduate to full PFAC status on the same tech stack.
Last 12 months
Product timeline
2022
Forward founded by ex-SaaS/payments operators to build a managed payment facilitation platform for software companies.· pivot
2024
Raised $16M seed round led by Commerce Ventures, with Elefund and Fiserv participating.· banking
2026
Launched tiered product lineup: PFAC, Rails, Maximize, and Protect — including Payment Loss Insurance offering.· lending
Regulated entities
1
regulatory licence held by getfwd.com
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in getfwd.com’s embedded-finance stack
Payments / PSP
Accounting gap: significant