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Fuse Service

Can a local trade contractor scale into a regional home-services brand by bundling financing, rebates, and warranty into the install transaction?

Founded2017
HQSanta Clara, CA (2222 Ronald St, Santa Clara, CA 95050)
IndustryHome Services / HVAC, Electrical & Plumbing
The story

Fuse Service is a San Jose / Bay Area home-services contractor (HVAC, refrigeration, electrical, plumbing, solar) — not a fintech. It has grown since 2017 from a small appliance-repair shop into one of the larger Bay Area trade contractors, operating multiple DBAs under Fuse Service Inc. Its only 'embedded finance' surface is a consumer financing/'pay later' program for HVAC installations and links to California utility rebate programs.

Last 12 months
2025-03
Product timeline
2017
Founded as a small appliance repair business in San Jose Bay Area· founding
2025
Launched 'Install Now. Pay Later' financing promotion for residential HVAC installations· lending
Regulated entities
1
regulatory licence held by Fuse Service
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Fuse Service’s embedded-finance stack
Lending
Install Now. Pay Later (6-month deferred payment, in-house promotion)Financing programs (referenced on About page; specific lender not disclosed)
Accounting gap: none