“Can a corporate charge card plus AI-powered ad spend auditing become the financial operating system for high-spending digital advertisers and agencies?”
Founded in 2015 as FunnelDash, the company initially offered analytics and reporting dashboards for digital marketers. It pivoted sharply toward embedded finance, launching AdPay (ad spend financing) and AdCard (a corporate charge card with cashback on ad spend) around 2020, partnering with Sila and Evolve Bank & Trust for payment infrastructure and card issuance. The company rebranded entirely as Dash.fi in 2021, positioning itself as the default payment and financial OS for high-spending digital advertisers and agencies rather than a SaaS analytics tool.
Funneldash discloses Sila as its banking provider, with Evolve Bank & Trust as its sponsor bank, according to the Embedded Finance Index 2026.
Funneldash does not disclose a bank charter of its own; its banking services are provided through Evolve Bank & Trust.
Funneldash moves money over ACH.
Funneldash's cards are issued through Sila (partner virtual card issuance).
The Embedded Finance Index 2026 maps 5 layers in Funneldash's stack: Money movement (ACH); Banking / BaaS (Sila); Card issuing (Sila (partner virtual card issuance)); Lending (AdPay (ad spend financing up to 6 months, as low as 6% fee, no credit check, no personal guarantee) and AdCard 60-day interest-free float); Sponsor bank (Evolve Bank & Trust).
Funneldash is founded in 2015 and headquartered in San Francisco, CA, USA.
Funneldash has raised $2.5M in total (latest round: Later Stage VC).
Get a read on where your own stack stands against Funneldash and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.